spend $8.24 billion* advertising dollars annually to seduce youth into
becoming smokers. And it works - 90% of smokers acquire the habit before
the age of 19. No government or private agency alone can hope to oppose
the massive advertising power and influence of these corporations.
Only the people have the power to oppose the injustice being done to the
young and impressionable.
We want to provide leadership in encouraging the 53.7 million in the North
American school system to reject the temptations of smoking by spreading
the message, TEENS, GET OUT, GRAB LIFE SMOKE FREE! Our goal
is to provide students with the tools, information and determination to
resist the cigarette companies and overcome peer pressure to begin smoking.
We will also rally business, parents and community leaders to promote
the message, IN PARTNERSHIP TO UNCOOL YOUTH SMOKING! By involving
as many influential community groups and leaders as possible, we will
create good will and momentum for this extremely worthwhile initiative.
These two new logos will provide an effective rallying point for a concerted
community effort to aggresively oppose youth smoking and promote healthy
*NY Times, May